I’ve been a set designer since I was five. When it rained, I’d make paper fish to live in the little rock pools that formed in the gravel outside my friend’s house. I’d carefully bob the fish under the water, trying to keep the colour from leaching out of their felt-tipped bodies.
What I do today is essentially the same. I’m still creating little worlds. My background is in design; starting out at Pentagram, moving to California to work for Apple, then returning to London to work for Wolff Olins as a Creative Director. This experience underpins my approach to art direction and set design; precise, simple ideas, an understanding of the importance of narrative and photography in building a coherent visual identity and the joy of crafting work well – a happy culmination of everything I’ve Iearnt so far.
ampersandy.s@gmail.com